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Marketing Specialist

Roadtrippers is the world's leading road trip planning and discovery platform. With millions of regular users and award-winning technology and content, the company continues to expand. And now we're looking to grow even quicker and need a few great people to do just that.

The Marketing Specialist role is a new one here at Roadtrippers that is entirely focused on the audience growth and revenue for one of our three main product lines: 

  • Magazine: our award-winning content platform featuring amazing stories from the road
  • Planner: our leading road trip planning application featuring Roadtrippers Plus, our new paid subscription offering
  • Bookings: our online travel agency (OTA) with everything you need to plan and book your road trip

You will be responsible for growing one of these three product lines. Which one will be determined based on your experience and interests.

What exactly will you be doing?

  • Create a plan to meet and exceed key performance indicators (KPIs) for the company
  • Work with our dev teams and freelancers to develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
  • Conduct and present competitive analyses and market research
  • Propose creative new projects that attract prospects and convert leads to testing new approaches to capturing existing demand
  • Translate ideas to actionable items that deliver business results
  • Analyze, recommend and lead implementation of improvement initiatives
  • Keep abreast with the latest trends and changes in UI/UX and digital marketing
  • Working closely with our development teams to integrate and implement your ideas

Qualifications and Requirements

  • Previous working experience in digital marketing for a leading brand or digital agency for at least 5 years
  • Confidence in working independently and starting projects as the need arises
  • Deep experience in web analytics, tracking, and measurement and A/B testing tools 
  • The ability to deploy solutions using leading web applications
  • In depth knowledge of SEO factors and key algorithm updates 
  • Knowledge and general understanding of coding languages and how applications work "behind the scenes"
  • Domain expertise in UI/UX best practices
  • Outstanding analytical and problem solving skills
  • High standards of excellence and attention to detail

And, of course, you need to love travel and in particular road trips.

Please note that while we're located in Cincinnati, you can also work remotely.

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