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Marketing Design Specialist - Togo Group

 

MARKETING DESIGN SPECIALIST

Togo Group is a global technology joint venture with the world’s best travel, technology and recreational vehicle companies, including Roadtrippers, the world’s #1 road trip planning application. Togo Group's recent launch of Togo RV is an innovative approach to the RV experience that will improve RV ownership with service & maintenance tracking, connectivity solutions, and engaging content for RVers.

This is an opportunity to play an integral part in the growth of a new suite of digital products for recreational travel, backed by two global camping and outdoor powerhouses, Tourism Holdings Limited (thl) & Thor Industries. Our creative, progressive culture is based in Cincinnati, with remote-work flexibility.

Position Summary

We are looking for a passionate, creative, and customer-focused Marketing Designer to join our start-up team to support the design needs of Roadtrippers and Togo RV demand-generation marketing initiatives from concept to creation. This role will work in partnership with cross-functional team members to plan and produce graphic design elements that maintain brand consistency and drive customer engagement across a variety of marketing projects. The role will contribute to certain front-end web design, landing page design, digital ad creation, social media and blog graphics, email headers, promotional materials, infographics, iconography, style guides, print ads, and other forms of visual storytelling. The Marketing Designer will contribute significantly to the aesthetic direction of Togo Group's various demand-generation marketing and deliver original work that reflects the brand’s personality and elevates the customer experience.

This role will work in collaboration with internal marketing staff and external agencies, reporting to Togo Group’s Vice-President of Marketing & Customer Experience.  

Responsibilities:

  • Work collaboratively with demand generation marketing staff to create static and video ads for paid media campaigns
  • Support the design of consumer marketing experiences to achieve performance goals
  • Identify continuous improvement opportunities for enhancing existing design, improving brand consistency, and leveraging new design tools, formats and technologies
  • Create and execute front-end design concepts on various website properties
  • Track graphic inventory and assets in an organized shared drive with clear naming conventions
  • Deliver appropriate files to collaborators, vendors, and printers on time
  • Assist with planning and execution of photo and video shoots to ensure target deliverables are covered
  • Other duties as assigned; this is a young business, you must be resourceful and agile

What kind of person we are looking for:

  • You have the same amount of humility as you do confidence 
  • You have a collaborative mindset and a positive, team-oriented mentality 
  • You are hard-working, self-motivated and resourceful 
  • You are a strong and clear communicator
  • You have a growth mindset and challenge yourself to explore new solutions and experiment 
  • You have a well-rounded view of the world 

Qualifications:

  • Bachelor’s Degree in graphic design, art, animation, motion graphics or related field
  • At least two years of professional design experience with a focus on digital marketing; portfolio of work required
  • E-Commerce experience preferred
  • Hubspot and Wordpress experience preferred
  • Personal or professional experience in travel or camping industry preferred
  • Excellent understanding of best practices for mobile and desktop web design, performance marketing ad formats, and UX/UI
  • Experience designing online display ads and social media ads strongly preferred
  • Fluent knowledge of Adobe Creative Suite required
  • Ability to work creatively, balance multiple projects from conception to completion, and deliver timely results in a fast-paced environment
  • Exceptional understanding of design impact on SEO, user experience, online conversion rates, and customer engagement
  • Meticulous attention to detail and effective proofing/QA skills
  • Ability to communicate effectively with engineers, product managers, high-level leadership, internal team members and business partners  
  • Preferred: Photography and/or videography shooting and editing skills, background in digital animation or motion design, expertise in micro-interactions, illustration
  • Prefer working in a small but collaborative semi-remote workplace

About Our Team

Togo Group is creating the leading technology platform for road-based travel and outdoor tourism. For consumers, Togo Group brings together products and services that empower travelers to more easily own, rent, and maintain recreational vehicles as well as more easily discover, book, and navigate road trips. Togo Group’s commercial products and services put the power of data back in the customers’ hands, enabling enterprises to more efficiently handle fleet management, reservations, telematics hardware, analytics tools, and geo-data services to drive their business forward. 

Team Benefits

Flexible workplace

While our headquarters is in Cincinnati, the Togo Group team lives across the globe.

Lunches and snacks

Drinks, kegs, and snacks available in the office. Team lunches on Tuesdays.

Unlimited vacation

This is a partnership of people that want to build something great. We trust you to pull your own weight and manage your own time.

Team led task management

Everyone on the team gets to decide what we work on to achieve our goals. We work in small, self-organized teams who determine the best tactics to support the vision and strategy set by leadership.

Path to the top

We operate on merit. If you consistently work hard and improve your own knowledge set, there is no position that isn't open to you.

Great benefits

We pride ourselves on offering a multitude of healthcare options for you and your family, including healthcare (PPO & HDHP), dental, vision and more. We absorb the majority of the costs which means a much higher take-home pay for you. We also offer a matching 401k and an annual travel stipend.

The tools for your job

A computer and all of the software you need to be successful in your role.

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