Growth Marketing Manager
Roadtrippers is the world’s #1 road trip planning application. For more than six years, Roadtrippers has helped travelers seamlessly discover, plan, and book their next trip all in one place. We’re the anti-GPS...the only application designed to make your trip longer by helping you discover all the amazing places the world has to offer.
Roadtrippers has grown to millions of registered users mainly with great word of mouth and search discovery, but now we’re looking to make our marketing efforts more deliberate. Our new premium, paid plan, Roadtrippers Plus, is less than a year old and already has the opportunity to transform how our business works. As a Growth Marketing Manager, your job will be to grow Plus subscriptions through a variety of strategies, channels, and tactics.
You and the rest of the marketing team can expect to run hundreds (or more) experiments and initiatives designed to acquire, engage, upsell, and retain users from their initial discovery of the application through becoming a long-term paying customer (and hopefully referring advocate).
Our Growth Marketing Managers are expected to have a set of “T-shaped” digital marketing skills. A “T-shaped” digital marketing pro has a firm foundation in a number of core skills and a near expert level in one or two skills. We are looking for a handful of Growth Marketing Managers with different expert level skills to create a complementary and highly effective team.
While our headquarters is in Cincinnati, the Roadtrippers team lives across the globe.
Lunches and snacks
Drinks, kegs, and snacks available in the office. Team lunches on Tuesdays.
This is a partnership of people that want to build something great. We trust you to pull your own weight and manage your own time.
Team led task management
Everyone on the team gets to decide what we work on to achieve our goals. We work in small, self-organized teams who determine the best tactics to support the vision and strategy set by leadership.
Path to the top
We operate on merit. If you consistently work hard and improve your own knowledge set, there is no position that isn't open to you.
We pride ourselves on offering a multitude of healthcare options for you and your family, including healthcare (PPO & HDHP), dental, vision and more. We absorb the majority of the costs which means a much higher take-home pay for you. We also offer a matching 401k and an annual travel stipend.
The tools for your job
A computer and all of the software you need to be successful in your role.
Note: We do not work with external recruiters or placing agencies, so please don't contact us.